Use Digital Marketing to increase the revenue of your business!!!
CASA wants to support Hispanic entrepreneurs to become more involved in the world of digital marketing; which is why its Department of Education has been offering for the last couple of years the best workshops in these subjects with certified professors and exclusive educational materials (step by step tutorials for the student to review in his house). Enroll in our database to receive the updated calendar of our activities.
Social Media Workshop
With this workshop, you will learn to use the most robust advertising platforms on social networks: Instagram and Facebook. You will learn to create ads that will promote your product or service to millions of users anywhere in the world or segment them by region, city, interests to reach the right audience and generate more sales.
- Introduction to Instagram and Facebook Ads
- Initial configuration of your “advertiser” account (Business Manager)
- Ad design with Canva
- Types of advertising (“Ads”) on Instagram
- Types of ads (“Ads”) on Facebook. Audiences and Segmentation
- Your first Instagram ad
- Your first Facebook ad
Video Marketing Workshop (YouTube)
You will learn in a practical and easy way from what equipment you need to record, tips to start your first videos, and programs and applications that support you in the editing of your videos and several alternatives offered by YOUTUBE.
Learn how to monetize your videos, edit them from YouTube and position them in the digital world
WordPress Workshop (Web Pages)
WordPress is a very friendly platform that and can be used to create your own website, your blog, your online store, etc.
- What is WordPress and who uses it?
- WordPress.com vs WordPress.org
- How to create a free account on WordPress.com
- Right steps to start my blog
- The process to follow to create my blog in the course
- Workshop Agenda
Digital Marketing Workshop
In this workshop, you will learn the best online strategies to monetize your services and products. You already have your web page now what else can you do? Having a complete web page is important but it does not help that much if you do not know how to advertise it in the digital market. Learn in this workshop the tactics to make your brand have online traffic and be visited by potential buyers
In this Workshop you will know which are the plugins that the big marketing companies use.
These plugins are additional that allow you to link your website to social networks, sell online, enter emails for your database, update prices / events, etc.
Email Marketing & Online Design Worshops
Topics we cover in these workshops:
- Theoretical presentation of the subject of Email Marketing (foundations of this type of marketing)
- Use of templates and review of the variaty of templates that Constact Contact has
- Formatting text and entering images
- Integration of social network pages to messages
- Teach to make clickable images, add urls and videos to messages
- Evaluation of the campaigns
- Database entry
“Thanks to this workshop I am creating email marketing campaigns for my business, I have had a very large increase in customers. Every time I add a coupon to my emails, I receive many calls. Now, I have one more employee because of the volume of work“
Testimony of Alex Collantes, CASA’s student
We held these workshops in the CASA’s Conference Room (10300 SW 72 Street Suite 384 Building 300 Miami, FL 33173). We usually offer it in Spanish on the last Friday of each month from 9 am to 12 pm. CASA’s Communications Director, Carolina Freedman, is the teacher of these classes. Mrs. Freedman uses this email marketing company (Constact Contact) to manage CASA’s digital marketing. For 10 years, CASA has been working with Constact Contact.
To know the specific date of these workshops please register in our database.