CASA has been developing a comprehensive Education Department, which main focus is to support the Hispanic Community to be successful in the United States. 80 percent of our population has a bachelor degree in their native country as well as extensive professional experience in their field. However, when they arrived to United States they have been forced to work in any job that can improve their financial challenges. Sadly, they start to lose the dreams and basically survive to pay their bills. Aware of this valuable public and their professional and intellectual capabilities, CASA created a wide-ranging Education Department according to their interests. Most of our clients are interested in having their own business because they see the possibility not only to improve their financial stability but also to contribute economically to the country that has welcomed them. They also want to increase their knowledge and improve their professional development.
Taking in consideration this innovative desire, CASA’s Department of Education offers a variety of workshops and seminars to empower and strength their entrepreneur skills. This entrepreneurial mindset helps them to embark on their own careers and occupation.
At CASA we developed the following entrepreneur workshops to enables our clients to be competitive and resourceful in their desire to start or maintain their own business:
1. Finance and accounting: Our finances classes teach them to balancing a budget, improve their credit, pay out their loans, etc. More specifically, in our financial literacy seminars will teach entrepreneurs time value of money and the optimal capital structure. In our tax preparation classes for individuals and businesses, we provide basic understanding of type of entity, election of the fiscal year, retirement planning, net operating losses, among others.
Our accounting teaching is focused on QuickBooks, the most useful accounting program in United States. Our workshops are divided in 3 levels (basic, intermediate and advanced). At year, we serve around 250 people in this specific type of education.
2. Marketing: The specialization of our teaching in marketing is in the online or digital advertising. Thanks to our marketing classes, the entrepreneur gain insights by conducting research into how to promote their products in internet using new platforms such as social media, WordPress, Google Campaigns, Email & Inbound marketing, etc. Our clients also learn how to develop a marketing campaign and how to engage your audience according to the new technological challenges
3. Leadership and Management: In our Cultural Fridays we specialize in leadership techniques so these business people can being an effective and efficient leader. They learn how to communicate properly with team members when delivering criticism, how to encourage their team to reach specific operational and financial goals.
4 English Communication Skills: because the vast majority of our clients came to United States being adults, their English development is limited. They have an academic background so they have enough basics in the language but unfortunately they have problems expressing themselves orally in English. Being aware of this challenge, CASA has created their English Conversation Club, which are designed to help our entrepreneurs clients to improve their fluency and the communication with American market reducing their accent.
If you are interested in knowing more about these programs, or would like to volunteer, please contact CASA at 305-463-7468 Ext 101 o contact the email firstname.lastname@example.org